Episode 21
What Is Basic Attention Token?
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In this episode I speak with Luke Mulks, Head of Business Development for the Brave Browser and Basic Attention Token. Brave is a browser concept that makes privacy easy, their philosophy is to have it come baked into the product and make privacy something you shouldnt have to think about. Basic Attention Token is aimed at making the problem of advertising in the modern age profitable for both content creators/publishers and users. No one likes ads, but what if you had a choice? What if you could be paid to watch the ads that you see in front of you right now? Its a very neat concept.
Today we discuss
- His life before Brave/BAT
- What Problem does Brave solve?
- How can BAT pay you to watch ads?
- How will BAT help content creators?
- The Privacy dilemma of our time
- The AWESOME UX philosophy behind Brave
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