Episode 23
The Stories That Bind Us
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In this episode I talk to Emily Coleman, Chief Marketing Officer for ShapeShift.io a platform that allows for quick swaps of over 30 cryptocurrencies and tokens. Emily talks about a topic that I am extremely passionate about, that being increasing the focus on improving the UX ( User Experience) in the Bitcoin space and storytelling. Marketing when done right is storytelling and every major social movement has required good storytelling to begin, grow, conquer and thrive. Bitcoin has had many stories in existence, and we need to find the next on that will connect with the public at large to increase adoption.
Today we discuss
- Her Background
- Why shes so passionate about the Bitcoin space
- What is Shapeshift.io
- The role of Marketing for Bitcoin
- The importance of “Story Telling” in adoption
- How she stays centered and focused in a fast paced world
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